Privacy Policy

Last updated: August 12, 2026

This Privacy Policy describes how Soft Faux Blanket ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://softfauxblanket.com (the "Site").

1. What Personal Data We Collect

We collect various types of personal information to provide and improve our services to you. This may include:

• Contact Information: Name, email address, shipping address, billing address, phone number.
• Payment Information: Credit card numbers, debit card numbers, or other payment details (processed securely by third-party payment processors).
• Order Information: Details about the products you purchase, order history, and preferences.
• Device Information: IP address, browser type, operating system, device identifiers, and other technical information about the device you use to access our Site.
• Usage Data: Information about how you interact with our Site, such as pages visited, time spent on pages, links clicked, and referring URLs.
• Marketing Preferences: Your preferences for receiving marketing communications from us.

2. How We Collect Your Data

We collect personal information through various methods:

• Directly from You: When you create an account, place an order, subscribe to our newsletter, fill out forms, or contact customer support.
• Automated Technologies: Through cookies, web beacons, and similar tracking technologies as you navigate our Site.
• Third-Party Sources: From payment processors, shipping carriers, and analytics providers, or advertising partners.

3. Purpose of Data Collection

We use your personal information for the following purposes:

• Order Fulfillment: To process and fulfill your orders, including shipping products, processing payments, and sending order confirmations.
• Customer Service: To provide customer support, respond to your inquiries, and manage returns or exchanges.
• Marketing and Promotions: To send you promotional offers, newsletters, and information about new products or services, where you have consented to receive such communications.
• Analytics and Improvement: To analyze Site usage, understand customer behavior, and improve our products, services, and Site functionality.
• Personalization: To personalize your shopping experience and display products and offers relevant to your interests.
• Advertising: To deliver targeted advertisements to you on our Site and third-party platforms.
• Security and Fraud Prevention: To protect our Site, detect and prevent fraudulent transactions, and ensure the security of our systems.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Third-Party Services That Receive Data

We share your personal information with third parties to help us provide our services and for other purposes outlined in this policy. These third parties include:

• Payment Processors: Such as Stripe, PayPal, or other secure payment gateways, to process your transactions. We do not store your full payment card details.
• Shipping Carriers: Such as USPS, UPS, FedEx, or other logistics providers, to deliver your orders.
• Analytics Providers: Such as Google Analytics, to understand how users interact with our Site and improve our services.
• Advertising Platforms: Such as Google Ads, Meta (Facebook/Instagram), TikTok, and Snapchat, to deliver targeted advertising and measure campaign performance.
• Customer Support Tools: To manage customer inquiries and communications.
• E-commerce Platforms: Such as Shopify or Shopline, which host our online store.

We ensure that these third parties are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.

5. Cookie Policy

Our Site uses cookies and similar tracking technologies (like web beacons and pixels) to enhance your browsing experience, analyze site traffic, and for advertising purposes. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Strictly Necessary Cookies: Essential for the operation of our Site, enabling core functionalities like security, network management, and accessibility.
• Performance Cookies: Collect information about how you use our Site (e.g., pages visited, loading errors) to improve its performance.
• Functionality Cookies: Remember your preferences (e.g., language, region) to provide a more personalized experience.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements to you and measure the effectiveness of advertising campaigns. These may be set by us or by third-party advertising partners.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.

6. Data Retention Period

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. This typically includes:

• Order information: Retained for a period necessary to process returns, refunds, and warranty claims, and for tax and accounting purposes (typically 7 years).
• Account information: Retained as long as your account is active or as needed to provide you services.
• Marketing consent: Retained until you withdraw your consent.
• Usage data: Retained for a shorter period, generally for analytics purposes.

When your personal information is no longer required, we will securely delete or anonymize it.

7. Your Rights

Depending on your location (e.g., GDPR for EU residents, CCPA for California residents), you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction/Rectification: Request that we correct any inaccurate or incomplete personal data.
• Right to Deletion/Erasure: Request that we delete your personal data under certain circumstances.
• Right to Object: Object to the processing of your personal data for certain purposes, including direct marketing.
• Right to Restrict Processing: Request that we restrict the processing of your personal data under certain conditions.
• Right to Data Portability: Request to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Opt-Out of Sale (CCPA): If applicable, the right to opt-out of the sale of your personal information. We do not sell personal information in the traditional sense, but we do share data with advertising partners for targeted advertising, which may be considered a 'sale' under CCPA.
• Right to Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your personal data.

To exercise any of these rights, please contact us using the information provided below.

8. Children's Privacy (COPPA Compliance)

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records. If you believe we might have any information from or about a child under 13, please contact us at support@softfauxblanket.com.

9. Contact Information for Privacy Inquiries

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us at:

Email: support@softfauxblanket.com

Website: https://softfauxblanket.com

10. How Policy Updates Are Communicated

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes.